Saturday, February 25, 2017

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For NASCAR fans, late February is the most exciting time of the year, because it’s time for the Daytona 500! The Daytona 500 is now in its 59th year, and it’s still as exciting as it was on day one – if not moreso! If you’re wondering how you can watch Daytona 500 online this year, you’re not alone – more and more people are ditching cable in order to save money. Keep reading to learn how to access Daytona 500 live stream, without cable TV!


The Daytona 500 will air on FOX, as it usually does. FOX is of course a cable channel – but that doesn’t necessarily mean you’ll need cable to watch it. It’s possible to watch Daytona 500 online this year, and there are a few different ways to do it.

One great way to catch the Daytona 500 stream is to use DIRECTV NOW. This live streaming service makes it easy to watch live sports, events, news, movies, TV shows and more, all without cable TV. This weekend, it will be the best way to get the Daytona 500 live stream.

Basically, DIRECTV NOW gives you 60+ channels that you can watch live, on various devices. Watch on your TV using a streaming device, such as an Apple TV, or watch on your computer or smartphone. There are tons of great channels to choose from, but for Daytona 500 streaming, the key channel here is FOX.

FOX streaming is available via DIRECTV NOW in select markets. It’s not available nationwide, but it is available in most major cities. For those living outside the covered areas, you can still watch FOX content on-demand. Read our DIRECTV NOW review for more info.

You can actually snag a free week of DIRECTV NOW, thanks to their free trial offer. This will let you watch Daytona 500 online free while exploring the service for yourself.

A streaming service that was recently expanded and is now quite an attractive option to sports fans looking to stream Daytona 500 online this week. The service offers over 40 great channels, most of which focus on live sports streaming. It’s contract free, and quite affordable at $35 per month.

For Daytona 500 streaming, residents of Atlanta, Austin, Charlotte N.C., Chicago, Dallas, Detroit, Gainesville, Fla., Houston, Los Angeles, Minneapolis, New York, Orlando, Philadelphia, Pa., Phoenix, San Francisco-Oakland-San Jose, Tampa, Fla. and Washington D.C will get FOX streaming in their FuboTV package, allowing them to get the Daytona 500 stream.

If you don’t live in one of those markets, you won’t get FOX, but you will get channels like NBCSN, FS1, FS2, and many more. FuboTV is a great service for sports fans, and offers tremendous value for those wanting to watch sports without cable. See full details of FuboTV in our review.

Another good cable alternative that will let you access Daytona 500 streaming is a service called Sling TV. Sling TV provides live streaming of over 40 great channels, for just $25 per month. It’s one of the most affordable cable alternatives out there, and also one of the most popular.

You’ll want to go with Sling Blue, which offers 40+ channels, including FOX. Again, FOX is only live in some areas, which you can learn about in our Sling TV review. The rest of the channels are available nationwide, to be watched live. Select on-demand content is also available.

Sling works over the internet, and has apps for most devices. Use it on your smart TV, your computer, your phone or tablet, and more. Watch on your big-screen TV with the help of a streaming device, such as a Roku, Apple TV, etc. If you prepay for 3 months of Sling TV, you can actually snag a free Roku streaming device!

Another service you can use to get Daytona 500 streaming is PlayStation Vue. Like the others, Vue is a good way to watch live TV without cable, offering upwards of 45 channels for $30 per month. We have a full review here.

FOX is offered in select markets. So, folks who live in an area where Vue offers FOX will be able to get the Daytona 500 live stream. Vue works on most streaming devices, as well as PlayStation consoles. Unfortunately, it does not allow mobile streaming, so you’ll have to be at home in order to watch the Daytona 500 online with Vue.



The Daytona 500 has a rich history, dating back to 1959 to the first annual Daytona 500. Now in its 59th year, the 2017 Daytona 500 is sure to be one you won’t want to miss. And when it’s over, check out our NASCAR streaming guide for more info on how to watch NASCAR online.

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SMT acquired Sportvision on October 1 of last year and by that time Fox Sports NASCAR coverage had already come to an end. So this weekend Daytona 500 marks the first time the “new” SMT is on hand for a Fox Sports NASCAR event and it also just happens to be the biggest race of the year.

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NASCAR has their biggest race of the year at the start so we don’t get a whole season to test things out,” says Paulus Weemaes, SMT, director of motorsports. “But the event is spread out over two weeks which gives us plenty of time to get ready.”

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The SMT and Sportvision teams are working out of a refurbished (and rebranded) production truck that includes the necessary equipment and a workplace for five operators and a three-person engineering team.

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This year we are using Ross XPression software for the graphics,” says Weemaes. “We used a proprietary system until last year and the move to a more commercial product has made it easier to change graphics. What used to take two weeks in the past can now be done in two days.

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Key to the SMT operations is an onboard computer in each car that collects telemetry data such as speed, throttle, brake, gears, R.P.M., etc). Five times a second that information is sent to base stations around the track via antennae on the roof of the car. GPS data is also captured via satellite.

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At the same time SMT is capturing pan-tilt-zoom data from six cameras around the track. That PTZ information is key to adding in graphical pointers that can reference the data captured by each car’s onboard computer.

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Phillip Cochran, SMT, technical production manager, motorsports operations, says SMT’s Communications Control Monitor pulls together information from the GPS, steering sensor, scoring information and more. That data is then dispersed to various systems that then turn it into on-air graphics using the Ross XPression system.

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In this day and age, say the term offseason to a media professional at a league, team, or network, and you’re likely to get a sarcastic laugh. Social media is always on, and the need to entertain and engage with fans and followers is a 24/7/365 task. Scott Warfield, managing director, social media, NASCAR, is not just up to that task; he relishes it.

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For him and his team, planning for the biggest day in stock-car racing — the Daytona 500 — began the moment the checkered flag dropped on the final race of last season, and its execution began as well. With network-television partner Fox Sports carrying both the Super Bowl and the Daytona 500, the two sides partnered on numerous crossover opportunities to build anticipation for the race, much of that integration coming through social campaigns.

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“The way our schedule sets up uniquely positions us to have a very long and thorough runway to the biggest race of the year,” says Warfield. “What we want to do is come up with something that enables NASCAR drivers, teams, and other constituencies to have something to activate against in January and February. In years past, I don’t want to say we were quiet, but we probably held most of our bullets until a couple weeks

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NASCAR hit the ground running to hype Daytona last week by executing a major Facebook Live activation at Daytona 500 Media Day. Warfield’s team hosted four two-hour shows that aired on Facebook Live with more than 40 drivers appearing as guests.

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An impressive 20- x 20-ft. mobile studio was built featuring professional audio, couches, and live interaction with viewers. It resembled more of a television shoot and was a dramatic uptick in the effort that was put into the platform that was brand new at this time last year.

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For this weekend’s coverage, Warfield reserves the right to go live on the spot when something exciting is happening, but he’s the first to note that he finds greatest success with scheduled programming that users can expect. It’s in that format that he sees the greatest reach.

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Are Sponsors Buying Into Live Social?
As the quality of content and understanding of the reach of live social grows rapidly, Warfield believes that it won’t be long before live social programming can be a revenue-generating opportunity for NASCAR. Already, Monster Energy has come in as a supporting sponsor for NASCAR’s Facebook Live shows from Media Day.

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The more and more we are doing [the shows] and the more are seeing the numbers associated with them, yes, I think there’s going to be revenue opportunities there,” says Warfield, noting that NASCAR brought its ad-sales operations in-house at the beginning of this year. “The opportunity to do branded content with Facebook is something we are really interested in.